Our Story

Born in New Orleans. Crafted for Every Rhythm.

Every great cup has a story. This is ours.

I started Second Line Coffee Co. because I wanted to create more than just another coffee brand.

New Orleans has a rhythm that's hard to explain unless you've lived it. Growing up here, I experienced its beauty firsthand. It's in the neighborhoods, the streetcars, the music, the festivals, and the conversations shared over a good cup of coffee. I wanted to build a brand that captures a little of that spirit.

To me, New Orleans isn't just where we live—it's home. We're one city, connected by the people, traditions, and culture that make it unlike anywhere else. Every bag of coffee is our way of sharing that spirit, one cup at a time.

Each blend is inspired by a different part of the city.

St. Charles Blend Smooth, balanced, and dependable—just like a morning ride down St. Charles Avenue.

Treme Blend Bolder and more expressive, inspired by one of the city's most historic neighborhoods and the energy that has always defined it.

Whether you're heading to work, relaxing on the porch, or sharing a pot with friends, I hope Second Line Coffee becomes part of your daily rhythm.

This is just the beginning.. Thank you for being part of our story. I hope every cup reminds you to slow down, enjoy the moment, and find your rhythm.

Find Your Rhythm.

— Paul Lumpkin
Founder, Second Line Coffee Co.